Listerhill Credit Union, a nonprofit, member-owned financial institution, has become a cornerstone of community support and excellence in Alabama and Tennessee. Under the leadership of marketing expert Drew Edwards, Listerhill has grown its membership and enhanced its commitment to social responsibility and financial empowerment.
Listerhill Credit Union’s Mission and Growth
Founded over 70 years ago, Listerhill Credit Union has expanded to serve more than 94,000 members and has assets exceeding $1.3 billion. The credit union operates across 17 branches, primarily in North Alabama and South Central Tennessee, ensuring accessible financial services to urban and rural communities. What sets Listerhill apart is its mission: to improve the lives of its members through economic literacy, community initiatives, and accessible banking options.
Drew Edwards, Vice President of Marketing, is pivotal in amplifying this mission. His marketing leadership has propelled Listerhill’s visibility and reputation, helping the organization win multiple accolades, such as the Tennessee Center for Performance Excellence (TNCPE) Award in 2022. This recognition underscores Listerhill’s ongoing efforts toward operational excellence and community engagement.
Drew Edwards: Marketing with Purpose
With a career grounded in building meaningful connections between brands and communities, Drew Edwards has leveraged his marketing expertise to expand Listerhill’s reach. Based in Muscle Shoals, Alabama, Edwards leads initiatives that enhance the credit union’s brand and focus on member engagement and corporate social responsibility.
Edwards is instrumental in spearheading community-driven projects such as Listerhill’s participation in Relay For Life, an annual fundraising event for the American Cancer Society. Under his guidance, Listerhill has raised over $12,000 for cancer research, making it one of the top three charitable initiatives the credit union supports every year. Edwards’ belief in the power of community-based action is evident through his quote: “Cancer touches us all…so neither should we give up.” His innovative approach to fundraising has become a key element in fostering a culture of giving within the credit union.
Lister hill’s Focus on Excellence
Listerhill’s pursuit of excellence is ingrained in every aspect of its operations. Under the guidance of Brad Green, Listerhill’s CEO, and supported by marketing efforts led by Drew Edwards, the credit union is poised to apply for the prestigious Baldrige National Quality Award. This journey began with the TNCPE Award and represents Listerhill’s commitment to continuous improvement. According to Green, the award celebrates past successes and sets a high bar for future performance. Green acknowledges that the credit union’s achievements are due to the dedication of its employees, like Edwards, who consistently push the envelope in creating impactful community initiatives.
Community Engagement and Social Impact
Listerhill Credit Union isn’t just about financial services. Under Drew Edwards’ direction, the organization has embraced its role as a community leader, sponsoring events, offering financial literacy programs, and building partnerships with local nonprofits. One of the credit union’s standout programs is its annual charitable giving initiative, where members vote on which causes should receive support. This democratic approach allows the credit union to align closely with the community’s needs, enhancing its social impact.
For Edwards, marketing is about driving business and fostering community spirit. His leadership in Relay for Life and other charitable campaigns demonstrates how marketing and corporate social responsibility can work hand in hand to benefit both the organization and its surrounding community. In addition, Listerhill regularly hosts workshops and events to empower members with the tools they need to navigate their financial futures, whether saving for a house or managing debt. Edwards’ strategic leadership in these initiatives ensures that Listerhill remains a trusted partner for its members.
A Vision for the Future
Looking ahead, Drew Edwards and Listerhill Credit Union have big plans. With the financial industry rapidly evolving due to technological advancements, Edwards aims to position Listerhill as a forward-thinking credit union. This includes exploring digital marketing strategies, improving the member experience through innovative technology, and continuing to foster a strong sense of community through impactful initiatives.
Moreover, the credit union’s consistent growth in assets and membership is a testament to its success. However, as Edwards points out, “Our success is not just measured by numbers but by the positive difference we make in the lives of our members and our community.” This philosophy is at the core of Listerhill’s mission and reflects Edwards’ approach to leadership and marketing.
Conclusion
In summary, Drew Edwards plays a critical role in the continued growth and success of Listerhill Credit Union. His vision for a community-driven, socially responsible financial institution has brought about substantial internal and external changes. With a focus on excellence, community engagement, and forward-thinking marketing strategies, Edwards ensures that Listerhill remains a trusted financial partner for thousands of individuals across Alabama and Tennessee. As Listerhill grows, Drew Edwards will remain a key figure in shaping its future success.